The San Gabriel Promenade is a re-branded shopping center in the heart of San Gabriel. The strategy was to create a more vibrant center that was a destination that captivated visitors within a limited budget. The pedestrian experience was enhanced by widening sidewalks, adding strategic landscape elements, enhancing paving, and incorporating special lighting and signage. Covered outdoor dining areas were designed to enliven public areas. The contemporary facelift is punctuated by a dynamic screen facade for the center’s supermarket anchor. Since its grand opening, the new-look center has nearly tripled its occupancy and rent. More importantly, this new icon of San Gabriel has injected new life into the city.